In April 2019, professional footballers across the leagues took part in ‘#Enough' – a 24- hour social media boycott led by the PFA. This powerful day of action was organised by the players' union in response to a number of high-profile racist incidents directed at players earlier in the year. Globally, over 90 million accounts took part in the boycott to highlight the racist and discriminatory abuse many PFA members receive online.
#Enough also demonstrated how the continued participation of professional players adds significant commercial value to social media platforms. The campaign made the social networks take notice. Shortly after the boycott, the PFA met with the networks and football stakeholders including The FA, Premier League, EFL, Kick It Out and several clubs to discuss the campaign and next steps.
The 24-hour boycott was the start of a wider campaign aimed at tackling racism in football. All PFA anti-racism work now falls under the #Enough umbrella. The success of the initial boycott focused the industry's attention on an important issue and has led the PFA to:
- consistently call for social networks to overhaul their safety policies
- demand offline consequences for abusers including bans and reports to police
- contribute to the white paper preceding the government's Online Harms Bill
- invest in machine-learning reporting to analyse and monitor online abuse
- update our equality and diversity workshops to include player experiences
- fund research into the overt and covert racism players have to navigate
- work with other stakeholders to pressure social media networks to act