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PFA appoint Head of new Business School for players 

Alejandro Cardenas

The Professional Footballers’ Association (PFA) has announced the appointment of Alejandro Cardenas as the Director of its new Business School.

The introduction of the Business School is a landmark project for the PFA and is seen as a key development in the service the footballers’ union offers to members as they prepare for the transition away from a playing career.

Alejandro Cardenas, who has been appointed to lead the new initiative following a competitive process, brings impressive skills and experience to the role, having previously collaborated with LaLiga to develop the Executive Education Program for Players and Athletes, and then with LaLiga Business School to develop the first edition of the full-time Sport MBA. In these roles he worked with a wide range of international footballers.

Cardenas has more than 15 years’ experience in the management of some of the world’s most renowned Business and Law Schools and has collaborated with institutions such as Harvard, MIT Professional Education and the LSE on the development of training programmes. He has also worked with a range of major international brands.

He holds a degree in Business Administration and Management, and an Executive MBA. He is currently completing a PhD at the Universidad Complutense de Madrid.

PFA CEO Maheta Molango said:

“I’m delighted that Alejandro is joining the PFA to lead this work on behalf of our members.

“Preparing for the transition away from their career on the pitch is a vital time for players and one where we know many can face challenges.

“As the players’ union, it’s an area where we have an essential role to play.

“The introduction of the Business School is a key project for us, deepening the offer we provide to members and building on the excellent work already taking place at the PFA, including the delivery of bespoke courses, grants and support.  

“Professional footballers build up a unique set of skills and experience in their careers that we know translate into other professions. These attributes make former players valuable assets, not just within the sports business but across a range of other sectors.” 

Alejandro Cardenas, the PFA’s new Business School Director, said:  

“I’m really looking forward to working with the PFA team and, of course, our members.

“My role is to play a part in helping players prepare for their next steps and to share the experience I have developed working within football, business and education.

“Our members have so much to offer, and not just on the pitch. The PFA’s Business School will help them learn new skills, create networks and build confidence.

“This foundation will then help them move forward positively with their life and career once they finish playing.”

More details on the Business School structure and offer will be unveiled to members in the new year, with a range of courses and experiences expected to be available.

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