The Professional Footballers Association are supporting former player Andy Ramage and co-founder Ruari Fairbairns with the One Year No Beer Challenge, which encourages people to give up alcohol for a year.
One Year No Beer (OYNB) is a 30, 90 or 365 day challenge that has been designed to support the community every day with daily updates, challenges, strategies and tactics to ensure people succeed through all the temptations.
In 2015, 2+ million people in the UK signed up for Dry January. And in 2016 that figure is set to be dwarfed, but what happens in February? The drinks industry come out of hiding and start the annual carousel of why alcohol needs to be linked to every single activity us humans do.
OYNB Co-Founders Ruari Fairbairns and Andy Ramage have set out to change this and are finding thousands of people flocking to them who are exhausted with the £800m advertising annual advertising spend just in the UK (IAS).
Ruari and former player Andy both work in the city and found that all aspects of their lives were being negatively affected by alcohol in every facet of their lives. They were not alcoholics but wanted something more out of life. And as they started talking to friends they discovered that there were hundreds like them in their own networks who also wanted to stop.
So finding that everything finished on 31st January they set up One Year, No Beer (ONYB), a 30, 90 & 365 day challenge to support anyone from all walks of life to give up alcohol and focus on healthy alternative habits.
What was a sober chat in a pub turned into a movement and in only 2 weeks they have over 5,000 twitter followers and have just passed 2,000 subscribers to their 90 day challenge.
“Everyone loves a challenge and OneYearNoBeer is exactly that. No stigma, no labels. If someone can do 30 days, they can do 90 and at this point they can easily take on the year. These challenges will change their relationship with alcohol forever.” Andy Ramage
PFA Director of Corporate Social Responsibility John Hudson said: “The PFA extend its support to this excellent challenge which I'm sure will have a positive, healthy and in many cases long-term impact on those who take part.”
For more information abut the challenge:
To visit our website, click here.
To see our Instagram page, click here.
To view our Facebook page, click here:
Follow us on Twitter here.
For more information contact: andy@oneyearnobeer.com
.jpg)
