The Business Of Football
Developed by the Sports Business Institute (SBI), the Football Marketing and Management Online Course is a unique programme exploring the business side of football.
This taster course focuses on sports marketing, sponsorship, athlete representation, event management and digital marketing across eight weeks of online content and weekly live webinars led by industry professionals.
The SBI’s interactive learning platform makes this a flexible reintroduction into education for both current and former professional footballers. The skills, knowledge and networking opportunities you’ll gain during the course will give you a strong foundation to achieve your professional goals within the football industry.

Course Logistics
Duration
This course consists of eight weekly live web conferences plus independent study, and takes just two months to complete.
Funding Support
As this short online course is designed to ease you back into learning, the PFA covers the entire course fee for any current or former professional footballer.
Find out moreFAQ'S
The SBI is one of the few specialised academies in the world that focuses specifically on the football industry. Based in Barcelona, the Institute uses their interactive online platform to deliver courses that prepare students for leadership roles in football.