The Prince's Trust Football Initiative is a long term partnership with the Professional Footballers’ Association and the Premier League which was launched by HRH The Prince of Wales in 1997.
The Prince’s Trust first started working with football clubs when it realised that the young people it needed to help the most lived in the same inner city areas where many clubs were located.
The Premier League and Professional Footballers’ Association's continued support, along with over 65 professional football clubs, has enabled the Trust to help over 25,000 young people through football. This relationship with football is at the heart of The Prince’s Trust strategy in helping young people change their lives.
There’s nothing better, in football and in life, than seeing a young person come through and make a success of themselves against all the odds, and that’s why I feel very proud that we are one of the most long-standing partners of The Prince’s Trust.
Gordon Taylor OBE, Chief Executive, Professional Footballers' Association
PFA Player Visits
A key element of the partnership between The PFA and The Prince’s Trust Football Initiative is the involvement of professional players in the programmes either through attending programme celebrations or taking part in question and answer sessions. During 2013/14 The Trust was delighted to have engaged a number of players who, through their experiences, were able to help inspire and motivate young people.
The crucial role that players can play in motivating young people was particularly evident when Rio Ferdinand pledged his support to The Trust at the re-launch of the partnership with The PFA at Old Trafford in early 2014.
Players back scheme to help tackle youth unemployment
In March 2014 former Manchester United legend Rio Ferdinand attended the launch of the new 3 year partnership funded by The PFA and The Premier League.
As part of a renewed partnership The Prince’s Trust will link football clubs who will in turn provide extra, ongoing support for young people in their local areas. Premier League stars, like Rio, will meet with young people on courses to give them the team skills and confidence they need to get a job or go back into education. Joining Rio are players Leon Osman, Frazier Campbell, Karim El Ahmadi and Steven Taylor who have all pledged to visit Prince’s Trust programmes and take part in sport sessions.
“Football changed my life completely. Not only did it keep me away from some of the negative influences we all face as young people growing up, but it also gave me something to aim for every day. Football motivates, breeds confidence and most of all – inspires. It’s an honour to be an ambassador for The Prince’s Trust.”
Rio Ferdinand, QPR FC Player